What remains from SEO

Indexable pages, clear structure, useful text, internal links, credible mentions and a healthy site experience.

What GEO adds

Recommendation checks, factual accuracy, cited sources, competitor presence and consistency across systems.

Where businesses get it wrong

They test a branded query. Buyers describe a problem, budget, market and constraints instead.

Practical takeaway

Do not optimise for an imagined algorithm. Capture a baseline, identify a specific gap, then change sources, pages and mentions.