Methodology

Every finding has provenance.

GEO is measured through non-deterministic systems. The useful asset is not one pretty answer but a reproducible protocol.

Three metrics

Separate facts instead of one decorative score.

01

Technical readiness

Access, indexing, server HTML, canonical, languages, schema and crawler policy.

02

Observed AI visibility

Mentions, discovery and recommendations in saved answers to real prompts.

03

Competitive and source gap

Who owns the answer and which independent sources help the system choose a competitor.

Protocol

How evidence is collected.

01

Context

Define product, buyer, market, language, competitors and the decision moment.

02

Security

Classify data, permitted tools, retention and NDA requirements.

03

Prompt map

Create real commercial questions rather than only asking the model about the brand name.

04

Controlled run

Save prompt, model, search mode, date, answer, citations and repeats.

05

Normalisation

Separate mention from recommendation, fact from judgement and brand from namesake.

06

Competitors and sources

Measure presence and inspect which independent sources support the answer.

07

Technical check

Indexing, HTML, canonical, languages, schema, crawler access and accessibility.

08

Action plan

Priority, expected effect, difficulty, dependencies, owner and repeat measurement date.

Evidence rules

What the report will not do.

  • No figures without saved answers.
  • No guarantee of a position in a specific model.
  • No conclusion from a single prompt.
  • No mixing brand recognition with brand recommendation.

First step

Tell us about the task.

Complete the short form. Within 24 hours the team will review the context and tell you whether we can help and where it makes sense to start.

No files. No passwords. No automated promises.Scope and commercial terms are defined after the assessment.