Technical readiness
Access, indexing, server HTML, canonical, languages, schema and crawler policy.
Methodology
GEO is measured through non-deterministic systems. The useful asset is not one pretty answer but a reproducible protocol.
Three metrics
Access, indexing, server HTML, canonical, languages, schema and crawler policy.
Mentions, discovery and recommendations in saved answers to real prompts.
Who owns the answer and which independent sources help the system choose a competitor.
Protocol
Define product, buyer, market, language, competitors and the decision moment.
Classify data, permitted tools, retention and NDA requirements.
Create real commercial questions rather than only asking the model about the brand name.
Save prompt, model, search mode, date, answer, citations and repeats.
Separate mention from recommendation, fact from judgement and brand from namesake.
Measure presence and inspect which independent sources support the answer.
Indexing, HTML, canonical, languages, schema, crawler access and accessibility.
Priority, expected effect, difficulty, dependencies, owner and repeat measurement date.
Evidence rules
First step
Complete the short form. Within 24 hours the team will review the context and tell you whether we can help and where it makes sense to start.